Plectica for Designers
Clarify your thinking, communicate your ideas and collaborate visually with your design team
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      Understand your usersUse our empathy canvas to gain a deeper understanding of your customers. By mapping personas, you’ll begin to identify relationships in behavior that lead to valuable insights about their experience and perspectives. Try our Empathy Map template  
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      Document user flowsVisualize the complex paths a user may take through your app or website. Identify potential friction points that could affect performance and gain a high-level overview on opportunities for improvement. View an example map  
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      Build team alignmentUse our story mapping template to visualize and connect user activities during your product design process. Align your team around key user goals to prioritize the features that provide the most value. Try our Story Mapping template  
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      Brainstorm as a teamCapture ideas, explore concepts, and share inspiration with anyone. Use images, videos, or PDF files to tell a story visually. Add notes of your own or invite colleagues to provide their feedback. View an example map