Based on years of applied research on how we think and learn, Plectica works the way the human brain does: by visually organizing parts that can be combined and connected to each other to form a more complete picture. Whether you're diagramming an internal workflow, brainstorming new opportunities, or onboarding new team members, our mission is to help you map and share better ideas.
Our name—Plectica—is a twist on "plectics" and derived from the Indo-European root *plek- (to fold) which gives us both the words "simple" (once folded) and "complex" (many times folded). Plectics is a broad transdisciplinary science which explores the hallmark of complex systems: simple rules underlie and unfold into the complexity you wrestle with everyday.
Plectica is brought to you by a passionate and experienced team of designers, scientists, applied researchers, policy experts, and engineers.
Abhi is an interaction and visual designer at Plectica.
Previously, he worked on product design and web development at several startups.
He is currently working towards an M.S. in Web Design and Management, and holds a B.S. in Computer Science and Business, both from the New Jersey Institute of Technology.
Abhi’s clean, modern aesthetic is visible on the canvas and throughout the website.
When he’s not working, he’s learning to cook or planning his next weekend roadtrip…
Adam is Plectica’s Chief Executive Officer, and an experienced executive and investor in e-commerce, finance, and media companies.
Prior to Plectica, Adam was a Presidential Innovation Fellow at the Treasury Dept. and a subject matter expert at the State Dept. on a variety of open data and knowledge management challenges.
Adam was the first President and CFO of Shutterstock from 2005 to 2010, and in the last 20 years has built, invested in, and advised companies achieving the full range of outcomes, from successful exits to disappointing bankruptcies, learning a great deal from each of them. Beyond work, he’s a proud father and husband, and a bona fide jazz nut…
Agustín is a frontend developer at Plectica.
Formerly a participant at The Recurse Center, Agustín has been building websites and web applications for 8 years.
Agustín started his career developing eCommerce stores on NetSuite and was later acqu-hired to help build the SuiteCommerce platform from scratch.
In his spare time, he’s either reading tech books, bingeing something on Netflix, cycling on the promenade, or playing video (or board) games…
Casey is a Research and Product Associate at Plectica.
For over 10 years, she has been making conceptual maps to sort through her thoughts, structure papers, explore philosophical questions, design UI, manage software development, hack her own behavior, and more.
She graduated with a BA in Engineering from Dartmouth and went on to be an Engineering Project Manager at Apple Maps, managing the definition and development of new features for the Watch, CarPlay, and Ride Booking. As an intern at Apple, she ran discovery research for indoor maps and usability studies.
Casey loves making art, playing the guitar, swing dancing, dreaming up crazy inventions, and studying psychology, Buddhist philosophy, and design…
Chris is Plectica’s VP of Product and Engineering.
A technology leader with deep experience in e-commerce search, Chris places a strong emphasis on user research, product discovery methodology, and rapid engineering / design iteration.
Chris co-founded Domino, a freelance marketplace, and spent 8 years in a variety of engineering roles at Shutterstock as the company went through its period of hyper-growth.
He has a B.S. in cognitive science and an M.S. in computational linguistics from SUNY-Buffalo, and loves the arts and the cats of NYC, including his own…
Daniel is a full stack developer at Plectica.
A graduate of Reed College with a B.A. in political philosophy, Daniel returned to his hometown of NYC and attended App Academy.
He’s committed to brewing and drinking great beer, and to mapping essentially contested concepts from all sides, whatever they may be…
Danielle is a Research Associate at Plectica.
Her cross-disciplinary skill set includes foundations in administrative, political and policy processes; economic analysis and public finance; and quantitative methods and analytics.
Danielle earned an M.P.A. from Cornell University with a special focus on Environmental Finance and Impact Investing, and a B.A. from UNC-Chapel Hill.
She loves exploring new cities and is always ready for an adventure…
David is Plectica’s Chief Technology Officer.
David is a software engineer and architect with more than 20 years of experience, whose technical leadership and engineering innovations built the foundations of Shutterstock, the pioneering online stock-photography provider.
His primary focus has been in complex network architecture, machine learning, cluster analysis, and computer vision technology; he is a co-inventor of several patents in these areas.
David is also an active open-source software contributor, having authored GitHub-hosted projects including a popular graphing library, data traversal and persistence frameworks, and web application development tools.
A gifted musician, David is an admirer of great NY architecture and cold Maine winters…
Derek is Plectica’s Chief Science Officer.
He is author of nine books and numerous articles, and is co-editing the upcoming Routledge Handbook of Systems Thinking.
Derek is also a senior scientist at Cabrera Research Lab, where he has pioneered the theory and application of modern systems thinking.
He was Research Fellow at the Santa Fe Institute and an NSF IGERT Fellow in Nonlinear Systems at Cornell University, where he now teaches Systems Thinking and Modeling.
Derek serves on the United States Military Academy at West Point’s Systems Engineering Advisory Board.
Previously a mountain guide, Derek has climbed some of the world’s highest peaks, and makes a mean paella…
Dmitry is a full stack developer at Plectica. He has been programming since he was 12 years old, and writing web applications professionally for 8+ years. He is passionate about IoT and modern computer electronics.
He also loves to ride his bike -- long distance, anywhere, anytime, no matter in the snow, wind, or rain…
Doug is Plectica’s VP of Engineering and a serial entrepreneur with more than 20 years of experience leading product engineering teams at early and growth stage.
Doug co-founded Pluot Communications, a hardware and software videoconferencing company funded by Y-Combinator, and was the Principal build and release engineer for g-speak, Oblong Industries’ gestural operating system.
He was also the principal engineer of Shutterstock’s distributed analytics collection and storage pipeline.
A foodie to the core, Doug was a line cook at a James Beard awarded restaurant in NYC, and hangs ten whenever he can…
Jess is a Senior Research Associate at Plectica.
Jess previously worked in an environmental consultant to EPA at the Cadmus Group, Inc. and as a drinking water regulatory official for the state of Massachusetts.
She is fascinated by the relationship between humans and the environment, and has authored numerous papers and book chapters exploring the environment-food system nexus.
Jess earned her M.P.A. in international development policy from CIPA at Cornell Institute and her B.A. from Bowdoin in environmental studies and romance languages (Italian and Spanish).
For fun, Jess likes to cook, eat, run, cook, eat, run, ad infinitum…
Laura is Plectica’s Chief Research Officer.
For over 15 years, Laura has conducted translational research to increase public understanding, application, and dissemination of systems science, including for USDA, the National Academy of Sciences Institute of Medicine, HHS, and the Dept. of Justice.
She is also a senior researcher at Cabrera Research Lab, has authored five books on systems thinking and its applications, and is a member of the United States Military Academy at West Point’s Systems Engineering Advisory Board.
Laura holds a PhD in Policy Analysis and Management, a Master’s in Public Administration, and a B.A., all from Cornell.
Her family is her favorite system…
Mallika is Plectica’s Senior Designer.
A graduate of the University of Washington with a degree in interaction design, Mallika worked at IBM before joining Plectica.
Mallika enjoys attempting perfection, and is strongly opposed to unnecessary pixels, and words, as you can see…
Mark is Plectica’s VP of UX & Design
He has more than 20 years of experience building products and teams for early stage growth companies. Mark is a student of human behavior and believes in empowering people with beautifully designed software.
Before joining Plectica, Mark worked as VP of UX & Design for XO Group and Head of UX & Design for Shutterstock.
He earned his M.F.A. in Design and Illustration from the School of Visual Arts in New York City.
Outside of work, Mark spends most of his time as an aspiring photographer, cycling enthusiast, and a frequent museum visitor…
Scott is Plectica’s VP of Client Relations.
He comes to Plectica from CAEL, where he served as the VP for Higher Education. At CAEL, he worked with higher education institutions and systems to become more responsive to the unique needs of adult learners.
Previously, Campbell was the Dean of the School of Graduate and Professional Studies at Edgewood College and the Executive Director for Partnership Development at Regis University. Scott earned his PhD at the University of Northern Colorado.
In a past life, Scott played professional baseball within the Montreal Expos organization. He and his wife, Yvonne, are recent empty nesters living in downtown Chicago…
V is Plectica’s User Research Assistant.
They received a B.A. from Hampshire College, a school which encourages interdisciplinary thinking above all else. With a degree in directing, V graduated with skills that range from basic carpentry to storytelling and creating documentary pieces to interviews, and uses them all to improve Plectica’s user research.
V is passionate about small dogs, takes the same selfie every time, and is trying to learn how to skateboard at night when no one is watching…