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Copy of Sales and Marketing Strategy for Small Photography Business
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Engaged couples

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Marketing Strategy
Marketing Strategy
is the systematic planning, implementation and control of business activities to bring together buyers and sellers.
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Research consumers – to identify the needs of the customers
Research consumers – to identify the needs of the customers
Identify competitors and strategies
Identify competitors and strategies
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Identify key segments
Identify key segments
which includes customer needs
Engaged couples
Engaged couples
Families
Families
for family portraits
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Develop product offerings – designing innovative products to meet existing or latent needs
Develop product offerings – designing innovative products to meet existing or latent needs
Digital/print photographs
Digital/print photographs
Videos
Videos
Photo books
Photo books
Packages with other event vendors
Packages with other event vendors
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Pricing products and services to maximize long-term revenue
Pricing products and services to maximize long-term revenue
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Pricing offerings based on:
Pricing offerings based on:
type of event
type of event
length of event
length of event
distance to event
distance to event
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Advertise the products to raise awareness and build the brand
Advertise the products to raise awareness and build the brand
Take Advantage of Local Marketing
Take Advantage of Local Marketing
Put a photo on my business cards and hand them out to EVERYONE
Put a photo on my business cards and hand them out to EVERYONE
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Offer a free session to a strategic friend or family
Offer a free session to a strategic friend or family
Then advertise it across mulitple sources
Then advertise it across mulitple sources
Makes sure my website sells
Makes sure my website sells
Create a mailing list
Create a mailing list
keep up with your clients
Take advantage of SEO
Take advantage of SEO
ranking highly in search engines, is a long term strategy that takes some studying to understand how to do
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Sales Strategy
Sales Strategy
a transaction between two parties where the buyer receives goods (tangible or intangible), services and/or assets in exchange for money.
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Formulate solution
Formulate solution
Considering the range product offerings
Considering the range product offerings
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Establish, connect and build relationships (i.e., Identify Leads)
Establish, connect and build relationships (i.e., Identify Leads)
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Start with:
Start with:
Personal network
Personal network
this is my strongest asset
Former/existing clients
Former/existing clients
how can I get them back for more jobs
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Then consider:
Then consider:
Online leads
Online leads
Identify needs
Identify needs
specific to the lead
Close sale
Close sale
Qualified Lead
Qualified Lead
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Drives
Drives
generates sales leads
generates sales leads
creates message
creates message
develops collateral materials to help sales force attract, qualify leads and close sales
develops collateral materials to help sales force attract, qualify leads and close sales
prices products
prices products
use to develop
use to develop
for each lead
for each lead
for each, based on interest
for each, based on interest
use to develop
use to develop
using this knowledge
using this knowledge
use to develop
use to develop
if needs align
if needs align
negotiate contract to
negotiate contract to

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